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MedTech Outlook | Wednesday, October 27, 2021
First Fertility increases access to fertility care across the country.
FREMONT, CA: IVF assists a large number of patients who would otherwise be unable to conceive. The ultimate benefit of IVF is achieving a healthy pregnancy and baby, and IVF can make this a reality for individuals who would otherwise be unable to conceive a child. First Fertility, a leading fertility company with a strong emphasis on patient experience, has come up with its brand to accelerate growth across the country. This effort is being led by a group of industry leaders from leading fertility centers, specialty pharmacies, and pharmaceutical companies from across the country who have come together to increase access to care while providing unmatched service to patients seeking fertility treatments and family-building options.
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"We are building a network of best-in-class IVF centers with the singular purpose of putting our patients first," comments Derek Larkin, CEO of First Fertility, on the launch. "Each of our investments and innovations will be focused on continually improving the experiences of our patients. Our success is based entirely on the success of our patients, and we know that helping them reach their dreams of a family will make us first. We are changing the way that people experience fertility treatment and family building."
Kim Rondeau, Chief Commercial Officer, adds, "This exciting new brand is the most visible part of a comprehensive strategic initiative to grow our reach throughout the country with new center partnerships that are focused on the highest quality of patient care. We meet our patients wherever they are in their journey toward parenthood while providing a level of expertise that is unmatched in our industry. Now, as we grow with these strategic partnerships and acquisitions, First Fertility will bring positive and transformative opportunity for fertility care in the United States."
With an aggressive expansion strategy well underway, First Fertility has already established a prominent reputation across the United States through strategic partnerships with The Center for Advanced Reproductive Services, InVia Fertility, and RMA Long Island IVF, as well as recent acquisitions of Fertility Centers of New England and MCRM Fertility, with additional acquisitions to be announced shortly.
As First Fertility expands its vast network of facilities and geographic reach under this new brand, the company's focus will be on providing compassionate treatment that enables patients to increase their families in the manner they desire.
Joseph Hill, M.D., President of Fertility Centers of New England, states, "With an equal measure of compassion and skill, we have built Centers of Excellence that provide the highest level of fertility care that help people realize the dream of having a family. When you are a First Fertility patient, you are not just a number to us. You're heard, you're supported, and you're an individual. You come first."
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