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MedTech Outlook | Tuesday, March 02, 2021
By partnering with DryEye Rescue, I-MED Pharma will distribute and market its unique and original dry eye product portfolio
Fremont, CA: Dry eyes, if left untreated, can harm the cornea, the transparent, dome-shaped outer layer that covers the front of the eye. This injury might result in lifelong vision loss and possibly blindness in difficult situations. Fortunately, such issues may typically be avoided by seeking dry eye medication. I-MED Pharma USA has teamed with DryEye Rescue of Boca Raton, Florida, to distribute and market its unique and original dry eye product portfolio following the recent debut of its line of dry eye diagnostics, management, and treatment options in the United States. DryEye Rescue will work with optometry clinics to design a plan to invest in and include the necessary products, treatment technologies, and marketing in an effective manner to ensure that their specialty clinics can thrive.
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"With our recent expansion into the United States market, we are delighted to announce our partnership with DryEye Rescue to distribute our innovative dry eye product portfolio to ECPs across the United States. I-MED Pharma has dedicated the last 32 years to the research and development of eye care products to help diagnose, manage, and treat dry eye disease. Our mission is to bring complete relief to dry eye and ocular surface disease patients worldwide and our partnership with DryEye Rescue will help us achieve our goal," states Philipp Binder, President and Chief Operations Officer of I-MED Pharma.
"We are excited to be working with I-MED Pharma USA to help build their brand and showcase their amazing dry eye product portfolio to eye care professionals across the United States. We look forward to a successful collaboration." comments Dennis Evans, Director of Professional Relations.
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