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MedTech Outlook | Thursday, September 08, 2022
Due to technological advancements, the women’s health market observes new entrants bringing novel solutions to fertility concerns through mobile apps, devices, and therapeutics.
FREMONT, CA: Innovations in women’s health are increasingly transforming the health space. The reproductive health sector is emerging as a pivot for new startups seeking improvements in women’s healthcare. One example is a fertility tracking app combined with a basal thermometer, allowing women to better plan for or prevent pregnancy through temperature logging.
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Technologies offer new methods for women to manage their health and well-being at more precise and personalised levels. From fertility tracking apps to post-menopausal medications, many innovative platforms and solutions are providing the women’s health market with a long-overdue makeover.
Fertility Diagnostics
Healthcare startups are working to educate women regarding their fertility status and options. Solutions like diagnostic tools that display individualised insights into understanding one’s fertility are assisting the healthcare industry. Fertilome genetic test is being conducted by using advanced analytics to help combat female infertility. It is combined with clinical and genomic data to provide a more accurate analysis for women to increase their fertility.
Such kinds of fertility tests are becoming more prevalent, helping women better understand their reproductive status as they go for potential future treatments like IVF or egg freezing services. There are also hormone tests that measure fertility hormone levels that are becoming more prominent recently. These test providers also offer follow-up calls with a nurse and weekly webinars.
As genetic testing and hormone testing involve mailing samples to outside laboratories for results, companies are trying to invent products that offer users results at home. For example, using disposable strips to test urine samples for hormone analysis. The strip is placed into a device to record fertility hormone levels, giving a predictive window into a user's fertility over time.
Women’s Health Clinics
As women seek out more personalised levels of care, there is a huge demand for women’s health services and products. This paved the way for introducing virtual and brick-and-mortar clinics that are becoming more popular in the women’s health market.
Virtual clinics like digital health clinics are helping women to access instant video appointments and private messaging with different types of healthcare professionals, from nursing practitioners to therapists. These centres aim to bring women’s health services to a broader audience. The telemedicine platforms associated with such solutions present a new way for consumers to approach healthcare with more convenience and accessibility. Other platforms are also introduced to provide online clinics for women where they can connect with female doctors for consultations.
Brick-and-mortar women’s health clinics are also emerging to address various aspects of women’s health to draw in clients. Companies have initiated many platforms that cover topics like gynaecology, primary care, and wellness services. Integrated with mobile apps, they offer to track features to provide a holistic level of care for women with wellness benefits and healthcare.
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