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MedTech Outlook | Monday, February 20, 2023
Fitness tech has been one of the fastest-growing sectors in the world since 2016, but the pandemic may have triggered the fastest growth.
FREMONT, CA: While fitness technology has been one of the world's fastest-growing industries since 2016, the pandemic may have prompted the industry's most rapid expansion to date. Trends in digital fitness will shape the next decade. In addition, fitness providers began to understand the desire for virtual training and the potential of online services, which are ushering in an era of technology-driven fitness.
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In the months preceding the epidemic, fitness aficionados began integrating wearables with at-home fitness and outdoor regimens, such as cross-functional training, kickboxing, and piloting.
Fitness companies were also beginning to grasp the potential of online services in light of the growing demand for virtual training. The pandemic and subsequent lockdowns compelled both to adopt these technology-driven alternatives rapidly, ushering in an age of technology-driven fitness.
As the pandemic subsided in 2022, technology will enable the industry to expand its online and offline products. Here are a few trends that will gain prominence in the following months.
The Trends in Digital Fitness Will Define the Next Decade
A comprehensive fitness experience: Consumers anticipate a seamless digital fitness experience that complements their lifestyle with live, virtual in-club and on-demand classes. Successful clubs will provide a variety of workouts and several fitness opportunities, both online and offline. Monitoring changes and trends in seasonality and class popularity is also essential for maintaining new schedules.
Innovation: Expect creative virtual and live experiences like holographic technology to increase. On the horizon, it is hoped to develop an interactive, augmented reality workout that stimulates several senses and allows the participant to be fully immersed.
Instructors adapting: As demand for digital fitness increases, inspirational individuals continue to be a distinct selling feature that competitors cannot replicate. The increased demand for competent instructors has created a competitive atmosphere that can aid organizations in attracting and retaining members.
Tech-savvy clientele: The fitness sector grew up with baby boomers and Generation X, but the game has changed, and clubs must adapt their strategies accordingly. According to research, millennials and Gen Z now account for 80% of fitness club members and 89% of all users of online or app-based workouts. Members of Generation Active have different preferences than previous generations and expect technology to enhance their workout experience as normal.
AI and Analytics Emerge as Principal Motivators
Wearables dominated the fitness industry in 2020 and will likely maintain or strengthen their position. This trend results from the exact health data collected by these devices, which enables fitness enthusiasts to tailor their exercises to address specific concerns and achieve particular objectives.
Users will pair their virtual workouts with various gadgets, including fitness trackers, smartwatches, heart rate monitors, and GPS trackers, due to the increased emphasis on at-home fitness. Moreover, the introduction of intelligent apparel such as vibrating leggings and biometric shirts demonstrates that innovation in the fitness wearables market is only beginning.
In addition, the focus will be on data gathered from fitness trackers, which, when combined with artificial intelligence, opens up a variety of opportunities for the business. In the future, data-driven holistic workouts, highly individualized coaching, and Virtual Reality sports and training programs are projected to increase in popularity. In 2022, AI-based solutions were also launched to see increased use.
For example, fitness apps incorporating AI and machine learning can now give virtual assistants that, similar to real trainers, teach users about ideal postures and provide effective one-on-one feedback.
The innovations also help to improve existing workout equipment. Wearables powered by AI, for instance, can detect anomalies in health data and provide early warnings for ailments like diabetes and heart disease.
Similarly, AI-enabled intelligent footwear and yoga attire can detect movement and advise users on improper postures. Fitness applications are also continuously improving with artificial intelligence to create items such as smart assistants for gyms and studios and diet planners that account for unique calorie needs based on user lifestyle.
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